• Caroline Donough

Petal Fresh Pure Rosemary & Mint Volumising Shampoo (PETA-Certified)

You know what? Sometimes making a mistake can actually turn out to be the best thing you could do. If you had read my last post, you'd know I'm talking about that Good Virtues Co. "not quite cruelty-free" shampoo I purchased a little too hastily in January. Well, that mistake has taught me one simple, yet immensely fundamental lesson about shopping cruelty-free - ALWAYS VERIFY! And verify I did when I hit the pharmacy's shampoo aisle again a couple of weekends ago. Here's what I picked up: Petal Fresh Pure Rosemary & Mint Volumising Shampoo.

e-Caroline.com | Petal Fresh Pure Rosemary & Mint Volumising Shampoo (PETA-Certified)

Let's begin with a brief intro to Petal Fresh. They're a Southern California natural hair care and body care brand. They're certified cruelty-free (YES!!! Not going to lie... I was ecstatic when I saw PETA's official bunny emblem on their product packaging! 🐇👍🏻❤) and their ingredients are certified organic. Win!

Before heading to the checkout counter, I pulled out my phone and ran a quick search on PETA's website just to be certain (verify, remember? 😉)... and sure enough, they're there. As a matter of fact, Petal Fresh are accredited cruelty-free at company level. Their parent company, Bio Creative Labs, holds the accreditation, which means that Petal Fresh and all brands belonging to Bio Creative Labs must comply with PETA's cruelty-free stipulations. This makes Petal Fresh even better than the likes of Dove, Sunsilk and Love Beauty & Planet whose parent company, Unilever, is not cruelty-free and continues to sell in territories that mandate animal testing, i.e. China. Personally, I give serious side-eye to any company that masquerades as cruelty-free while remaining involved in animal testing in some way. Sure, a brand can be certified cruelty-free independently - Love Beauty & Planet for instance. But if the parent company, Unilever, isn't cruelty-free, how can consumers be sure that the money they spend on Love Beauty & Planet won't get channelled to Unilever to fund animal testing on its other brands? Ugh! I'll pass.

I'm glad Petal Fresh are PETA-certified. Although PETA's cruelty-free certification criteria are not as rigorous as that of Leaping Bunny and Choose Cruelty Free, choices are sadly pretty limited in Malaysia, so I'd still buy a PETA-certified product over one that isn't certified at all. There are lots of cruelty-free cons out there, so as far as I'm concerned... no certification, no go. PETA at least.

e-Caroline.com | Petal Fresh Pure Rosemary & Mint Volumising Shampoo (PETA-Certified)

Anyway, I've been using this shampoo for about two weeks now, and overall, my experience has been positive. It promises to do three things:

  1. Volumise the hair: Yes, it does make my hair look fuller - not dramatically so, of course, but my hair visibly has more body to it and I'm loving that.

  2. Soothe the scalp: Yes, I can attest to that as well.

  3. Promote hair growth: I can't say that I've noticed any difference, although I do seem to be shedding less hair. Does that count?

I've actually noticed fewer tangles in my hair since I started using this shampoo, so I've not been following it up with a conditioner. However, I'm not suggesting to ditch the conditioner. I have shoulder-length hair, but if you have long or curly hair, it may be more susceptible to tangles, so definitely use a conditioner.

Scent-wise, Petal Fresh Pure Rosemary & Mint Volumising Shampoo has a beautiful, fresh botanical smell that's really subtle in the shower and barely there once my hair has dried. It's packaged in a 355ml recyclable PET bottle and retails for an affordable RM26.90 (may be cheaper during sales). I bought mine at AEON Wellness, but Petal Fresh products are also available at Guardian, Vitacare, Village Grocer and numerous other outlets.

e-Caroline.com | Petal Fresh Pure Rosemary & Mint Volumising Shampoo (PETA-Certified)

I'd like to add that since this shampoo contains no sulphates, it won't foam up. It is possible to create a small amount of foam by mixing the shampoo with a few drops of water between the palm of your hands, but it'll fizzle out once it's applied to the hair. That said, the formula is fantastic. It's mild, yet cleanses really well. Since there are no suds, it does require a little more massaging in. If you've never used a sulphate-free shampoo before, you may find that to be slightly bothersome at first, but why not take it as a great opportunity to give yourself a scalp massage every time you wash your hair?

e-Caroline.com | Petal Fresh Pure Rosemary & Mint Volumising Shampoo (PETA-Certified)
© Petal Fresh

On the whole, I really love the Rosemary & Mint Volumising Shampoo. It doesn't strip or dry out my hair, and I'm loving how healthy it makes my hair look and feel. So glad I discovered Petal Fresh. So glad. And they have a diverse range of shampoos and conditioners that you can pair up or mix and match based on what your hair needs.

I could go on singing their praises, but you know what? I think I'll just let this video do a little more talking and then wrap up. Cheers! 🙂🌹


Note: Price, where mentioned, is correct at time of writing.


Recent Posts

See All